Images are always part of advertising strategies. An exclusive photo shoot is require for branding of any products (From movies to apparels). Some products require an exclusive photo shoot but others can require a generic photo that suits the need. For generic photos spending huge money may not worth at all.Many people couldn't even think this as an opportunity to provide service for the people who need photos that suit their needs.
The "imagesbuzzar" site has exclusive contents of Indian images which provides the pay and use service of images. I've never heard it before. For me it's a new thing in India.
I think it's pretty good idea.
http://www.imagesbazaar.com/default.aspx
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